Stay Updated: RSS | E-mail | Twitter

Tag Archives: Branding

The Branding Power of Search Engine Optimization

By Brad Shorr | Published: June 24, 2009
When people think of search engine optimization (SEO) – the art and science of making your web pages rank highly on search engines – they usually think of precise, tactical activities aimed at specific sets of keyword phrases. SEO is all that, but it can serve another purpose, one that may be more significant than [...]
Posted in Branding | Also tagged , , , | 6 Comments

Should Consultants Call Themselves Consultants?

By Brad Shorr | Published: March 25, 2009
Trigger Words – When Branding and SEO Collide Many consultants I work with dislike referring to themselves as consultants. They think the word consultant has a bad connotation and furthermore, does not accurately describe their services or methodology. In terms of consultant being a trigger word, they are absolutely correct, at least in my experience. [...]
Posted in Branding | Also tagged , , | 17 Comments

What Can John McCain Teach Us about Branding?

By Brad Shorr | Published: October 16, 2008
Image via WikipediaWe live in turbulent times. One advantage is there are lessons to be learned everywhere. What’s happening in U.S. politics these days is instructive from a marketing and branding point of view. Here’s my take, along with a little branding self-quiz. Be consistent. Maverick one day, elder statesman the next… Continue reading
Posted in Branding | Also tagged , | 11 Comments

10 Outstanding Writing and Marketing Posts

By Brad Shorr | Published: August 9, 2008
Hope you enjoy these as much as I did. Good lessons to be learned in each and every one. Personal Branding Barbara Rozgonyi, Would You Rather Be Influential Or Popular Content vs. SEO Lyndoman, Content Content Content – Why it gets me Excited Building RSS Subscriptions Tibi Puiu, The 9 step ultimate guide on how to increase your [...]
Posted in Blogs | Also tagged , , , , | 10 Comments

Which Single Word Defines Your Business?

By Brad Shorr | Published: June 18, 2008
What is your company all about? Where does it all start? Can you boil down what you do to one word? For me, the one word is “connecting”. Connecting ideas, connecting words, connecting people. If you had to describe your business to a potential customer in one word, what would it be? (Attention Seinfeld fans [...]
Posted in General, Marketing | Tagged | 5 Comments

Fabulously Instructive Branding and Marketing Posts

By Brad Shorr | Published: June 13, 2008
Personal Development. Maximillian Kaizen talks about how tenacity makes genius. “Great ideas are cheap and plentiful. Those who will actually work to make sure they happen, precious few.” Branding. Two small branding techniques that produce big results from Stephan Spencer — a signature line and a personal photo. Podcasting. A few creative ways to use [...]
Posted in General, Marketing | Also tagged , , | 5 Comments