Stay Updated: RSS | E-mail | Twitter

Tag Archives: business blogging

How Should You Select Categories for Your Business Blog?

Number 2 in a series, Business Blog FAQs, culled from my business blog consulting practice. Blog Categories Are the Heart of Your Content, So Handle Them with Care [/caption]Setting up your blog categories merits plenty of time and attention. Categories are one of the few content elements on a blog that are problematic to change and [...]
Posted in Blogs | Also tagged , , , , , , , , | 9 Comments

How Often Should You Publish on Your Business Blog?

Number 1 in a series, Business Blog FAQs, culled from my business blog consulting practice. For Business Blogs, Publishing Consistency and Quality Beat Frequency [/caption]One of the big fears of starting a business blog is the fear of commitment. Unless a firm has a writer on staff with time on his hands, who is going to [...]
Posted in Blogs | Also tagged , , , | 16 Comments

The Best Marketing Advice that Came My Way

Sparkplugging has a contest going that asks, what was the best marketing advice you received when you started your business? For me the answer came like a bolt from the blue when I was having lunch with Christy Erbeck, a marketing consultant I barely knew. At one point in the conversation, she said, “You know, [...]
Posted in Marketing | Also tagged , | 12 Comments