Tag Archives: business blogs
How Do You Measure the ROI of a Business Blog?
Number 5 in a series, Business Blog FAQs, culled from my business blog consulting practice.
Consider Blog ROI Calculations Early On
What’s the payoff on a business blog? That question crops up all the time, as well it should. Blogging without purpose makes no more business sense than launching any other initiative without a clear sense [...]
Posted in Blogs Also tagged blog faq, blogconsulting, blogging faq, google analytics, SEO, seo techiques, web analytics 9 Comments
Business Blog Writing Tips for Non Writers
Number 3 in a series, Business Blog FAQs, culled from my business blog consulting practice.
Advice for Blog Post Writing
[/caption]You don’t have to be William Shakespeare to be an effective blogger. In social media, content counts more than style, originality and passion count more than vocabulary and grammar. That said, a business blog will be [...]
Posted in Blogs Also tagged blog post writing, Blog Strategy, blogconsulting, blogging techniques, Chicago Manual of Style, Writers Resources, writing tips for blogs 12 Comments
How Often Should You Publish on Your Business Blog?
Number 1 in a series, Business Blog FAQs, culled from my business blog consulting practice.
For Business Blogs, Publishing Consistency and Quality Beat Frequency
[/caption]One of the big fears of starting a business blog is the fear of commitment. Unless a firm has a writer on staff with time on his hands, who is going to [...]
Posted in Blogs Also tagged blogconsulting, blogging strategy, blogging techniques, business blogging 16 Comments
Use Twitter to Lay Groundwork for Your Business Blog
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Build Your Network with Twitter, then Start Blogging
Recently I described a business blog as your base of operations for online marketing. In the past, I’ve advised companies to jump in and start blogging. But now I’m thinking a better move would be to engage your niche on Twitter first, then blog after you’ve built [...]
Posted in Social Media Also tagged blogconsulting, Facebook, get more followers on twitter, LinkedIn, Social Media, Social network, TweetDeck, Twellow, twitter 16 Comments
Blogs and the Fear of Going Naked in Front of Competitors
Why Revealing Content and Comments Shouldn’t Worry Business Bloggers
[/caption]A popular reason companies put off the inevitable blogging is fear that competitors will read their material and customer comments. Of all the reasons not to launch a business blog, I think this is the weakest. Here’s my argument.
Your business skills won’t desert you when you [...]
9 Important Parts of a Business Blog
In terms of design and functionality, certain business blogs are so bare bones, they look like a ghost town. Others are so loaded up with bells and whistles they look like a carnival. Somewhere in between is where you want to be. Whatever else you do, include these 9 features on your business blog.
1. [...]
The 3 Business Blog Strategies
These days, lots of companies want to blog, but can’t figure out how to get started. I’m going to try to make it easy.
Business Blog Strategy 1 – The SEO Blog
Three business blogging activities take time – writing, traditional marketing, and social media engagement. Of the three, social media engagement often takes the [...]

How to Make an SEO Friendly Editorial Calendar for Your Blog