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Tag Archives: business blogs

How to Make an SEO Friendly Editorial Calendar for Your Blog

By Brad Shorr | Published: October 27, 2009
Having an editorial calendar for your blog simplifies and brings discipline to the process of coming up with post topics. Taking it a step further, an SEO friendly editorial calendar simplifies and brings discipline to the process of writing blog posts that support your SEO strategy. Here is a simplified version of an SEO friendly [...]
Posted in SEO Copywriting | Also tagged , , , , | 13 Comments

How Do You Measure the ROI of a Business Blog?

By Brad Shorr | Published: September 21, 2009
Number 5 in a series, Business Blog FAQs, culled from my business blog consulting practice. Consider Blog ROI Calculations Early On What’s the payoff on a business blog? That question crops up all the time, as well it should. Blogging without purpose makes no more business sense than launching any other initiative without a clear sense [...]
Posted in Blogs | Also tagged , , , , , , | 9 Comments

Business Blog Writing Tips for Non Writers

By Brad Shorr | Published: September 9, 2009
Number 3 in a series, Business Blog FAQs, culled from my business blog consulting practice. Advice for Blog Post Writing [/caption]You don’t have to be William Shakespeare to be an effective blogger. In social media, content counts more than style, originality and passion count more than vocabulary and grammar. That said, a business blog will be [...]
Posted in Blogs | Also tagged , , , , , , | 12 Comments

How Often Should You Publish on Your Business Blog?

By Brad Shorr | Published: August 24, 2009
Number 1 in a series, Business Blog FAQs, culled from my business blog consulting practice. For Business Blogs, Publishing Consistency and Quality Beat Frequency [/caption]One of the big fears of starting a business blog is the fear of commitment. Unless a firm has a writer on staff with time on his hands, who is going to [...]
Posted in Blogs | Also tagged , , , | 16 Comments

Use Twitter to Lay Groundwork for Your Business Blog

By Brad Shorr | Published: July 20, 2009
[/caption] Build Your Network with Twitter, then Start Blogging Recently I described a business blog as your base of operations for online marketing. In the past, I’ve advised companies to jump in and start blogging. But now I’m thinking a better move would be to engage your niche on Twitter first, then blog after you’ve built [...]
Posted in Social Media | Also tagged , , , , , , , , | 16 Comments

Blogs and the Fear of Going Naked in Front of Competitors

By Brad Shorr | Published: June 26, 2009
Why Revealing Content and Comments Shouldn’t Worry Business Bloggers [/caption]A popular reason companies put off the inevitable blogging is fear that competitors will read their material and customer comments. Of all the reasons not to launch a business blog, I think this is the weakest. Here’s my argument. Your business skills won’t desert you when you [...]
Posted in Blogs | Also tagged , | 14 Comments

9 Important Parts of a Business Blog

By Brad Shorr | Published: June 15, 2009
In terms of design and functionality, certain business blogs are so bare bones, they look like a ghost town. Others are so loaded up with bells and whistles they look like a carnival. Somewhere in between is where you want to be. Whatever else you do, include these 9 features on your business blog. 1. [...]
Posted in Blogs | Also tagged , , , | 6 Comments

The 3 Business Blog Strategies

By Brad Shorr | Published: June 9, 2009
These days, lots of companies want to blog, but can’t figure out how to get started. I’m going to try to make it easy. Business Blog Strategy 1 – The SEO Blog Three business blogging activities take time – writing, traditional marketing, and social media engagement. Of the three, social media engagement often takes the [...]
Posted in Business Blog Consulting | Also tagged , , , , , , | 9 Comments