Archive for business blogs

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Attract RSS Subscribers with Quality Blog Content

Attract RSS Subscribers with Quality Blog Content

Jacob Share is running a BIG group project, Breeding Blog Subscribers. I’m looking forward to seeing the results - there should be hundreds of great tips.
It’s been said over and over that outstanding content attracts blog subscribers. I’ve always thought that makes sense. An attractive blog design and clever online promotion attract first-time visitors, but […]

Sales Rep Blogs - Branding Opportunity … or Not

In the past few weeks I’ve noticed several business blogs started up by B2B and B2C sales people. Some of these bloggers are talking about their industry and services; others are talking about personal stuff. Either way, these folks are using their initiative and being very smart. They’re opening up a new channel to communicate […]

Shifting Values Support Business Blogs

Shifting Values Support Business Blogs

Over the almost 30 years I’ve been in business, the communication landscape has changed incredibly. However, if you’re an executive who is isolated, as I was for a long time, you could easily miss it. But I think all these changes explain why business blogs are becoming popular, and why they will be everywhere in […]

How to Start Reading Blogs

How to Start Reading Blogs

When I speak to small and medium size business audiences on business blogs, there are usually a fair number of people who have never read a business blog. Truth be told, reading blogs is the best way to understand them, and taking a thoughtful survey of the blogosphere is the first step in determining whether […]

What Will Business Blogs Look Like in 2012?

What Will Business Blogs Look Like in 2012?

Where is this whole business blog thing headed? Four years from now, will every company have a blog? Will blogs be a memory, replaced by ten waves of hot new technological marketing tools? What do you think??
I asked my crackerjack WordPress developer and collaborator Lara Kulpa to join me in a co-authored post on the […]

A Short History of Western Civilization and Blogs

A Short History of Western Civilization and Blogs

Note to reader: You may wonder what this post has to do with business blogs. I haven’t got a clue. Next week I’ll try to explain, but in the meantime, what are your thoughts? Do you see a connection?
In 480 B.C., King Xerxes of Persia crossed the Hellespont and invaded Greece with an overwhelming land […]