Tag Archives: business model innovation
Beyond Price – Change Your Business Model to Escape Commoditization
To Stop Selling on Price, Start with this Business Model Innovation Book
Beyond Price – Differentiate Your Company In Ways that Really Matter, by Mary Kay Plantes and Robert Finfrock, is a comprehensive manual for escaping the problem of selling on price. Having come from a highly commoditized industry – packaging – I know how dangerous [...]
Business Theory in Process – The Uncertaintly Paradox
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“Each of us will be looking at real world tools and strategies that can drive a company, idea or you forward in the face of a world seemingly gone mad.” – Fred Schlegel
How Do You Make a Strategic Plan When the Only Certainty Is Uncertainty?
Bill Welter, Kay Plantes, and Fred Schlegel are three [...]
Posted in For Owners & Leaders Also tagged Business model, business theory, strategic plan, strategic planning, Uncertainty 48 Comments
Business Model Innovation Comes before Branding and Marketing
Do You Have a Business Model Strategy – or a Marketing Tap Dance?
Recently I wrote about the necessity of working out branding strategy before starting a marketing program. But there’s another step that must come ahead of branding – defining a business model strategy.
Client Kay Plantes is an authority on the topic. I just [...]
Posted in Marketing Also tagged Brand, Business model, business model differentiation, business model strategy, kay plantes, Marketing, Marketing and Advertising 11 Comments
5000 Comments for Word Sell
Earlier this week my blog racked up its 5000th comment.
Thank you, one and all, for making Word Sell a place for lively conversation. Many times, your conversation is far more helpful and interesting than my post, which is A-OK as far as I’m concerned. Over the last year or so, the Word Sell community [...]
Posted in About this Blog Also tagged Groundswell, kay plantes, Social Media, social media marketing 10 Comments
Brad Shorr on the Web
Products, Services, Resources
Thanks for Stopping By
Planning and Doing as a Small Business Leader – Guest Post by Kay Plantes