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Tag Archives: contentoptimization

Shakespearean SEO and Web Content Tips

By Brad Shorr | Published: August 10, 2009
OK, this is more than a little gimmicky, but I’ll try any trick in the book to reinforce important SEO and content optimization principles. True, if the Bard of Avon were alive today and saw this, he’d roll over in his grave. Just the same, inspired by my guest SEO post on goodcopybadcopy, here we [...]
Posted in SEO | Also tagged , , | 23 Comments

Content Optimization Checklist for Human Readers and SEO

By Brad Shorr | Published: August 4, 2009
Quick Content Optimization Reference for DIY SEO On page SEO and content optimization can get very confusing, very quickly. On the other hand, there are a reasonably small number of areas you really have to concentrate on. This guide is a quick checklist to help you focus your attention. Hope it helps – please let me [...]
Posted in Content Optimization | Also tagged , , , , , | 6 Comments

Use Hyphens, Not Underscores, in URLs

By Brad Shorr | Published: June 29, 2009
Content Optimization Details Hyphens versus Underscores in URLs Google recognizes a hyphen as a word separator, but does not recognize an underscore as a word separator. That being the case, dashes should always be used in URLs so that Google and other search engines can read each word separately. For instance, if you are trying to optimize [...]
Posted in Content Optimization | Also tagged , , | 17 Comments

New SEO, Web Content Training for Non-Geeks

By Brad Shorr | Published: June 2, 2009
You No Longer Have to Be a Geek to Optimize Your Content When Stephen Smith and I did a presentation at SOBCon09 on writing for the web, it confirmed what we suspected – bloggers and small firms want help in learning how to optimize their sites for search engines and human readers. So Stephen and [...]
Posted in Content Optimization | Also tagged , , , , , , , , | 1 Comment

SEO Content Competence Quiz Recap

By Brad Shorr | Published: May 21, 2009
So far, 50 people have taken the Content Competence Quiz. (Click here to take this content optimization self-test now.) Respondents have been for the most part entrepreneurs and small business marketing folks with varying degrees of familiarity with SEO and content optimization. The good news is, if you took the test, you’re already ahead of [...]
Posted in Content Optimization | Also tagged , , , | 7 Comments

Keywords in Anchor Text Produce SEO Power

By Brad Shorr | Published: May 14, 2009
Image via Wikipedia Content Optimization in Plain English It happens all the time. Bloggers exchange links on their blogrolls. Small and midsized firms swap links on each other’s websites. This is good search engine optimization, because inbound links, especially from high authority sites, lift your website or blog in search engine rankings. But Continue reading
Posted in Content Optimization | Also tagged , , | 12 Comments

Is Your Website Working? Take The Content Competence Quiz

By Brad Shorr | Published: May 7, 2009
Is your website working? Is your content working for you, against you, or not at all? Here’s a survey that will test your content competence. It’ll take three minutes to complete. The questions are simple and your scoring will be mostly self evident. If you score well, you are absolutely on the right track. If [...]
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Get to Page 1 on Google with Content Optimization

By Brad Shorr | Published: April 29, 2009
How important is Google to the growth of your business? Well, in 2008, Google had a 63.5% share of the U.S. online search market, and 90% of the search growth. News flash – Today it doesn’t matter what market you serve. If you are invisible on Google, you are missing your best shot at new [...]
Posted in Content Optimization | Also tagged , , | 8 Comments