You are browsing the archives of Copywriting.

Hope you enjoy these as much as I did. Good lessons to be learned in each and every one.
Personal Branding
Barbara Rozgonyi, Would You Rather Be Influential Or Popular
Content vs. SEO
Lyndoman, Content Content Content - Why it gets me Excited
Building RSS Subscriptions
Tibi Puiu, The 9 step ultimate guide on how to increase your subscribers
Content Strategy for […]

Today I’ve got a guest post on the blog of none other than Drew McLellan. Thanks, Drew, for the opportunity and the platform.
Here is an excerpt from my post, which is about informal versus formal copywriting.
Because transparency - being honest and genuine - is so important, weigh core values heavily when deciding how your Web […]

Image via Wikipedia Stories are an incredibly powerful way to get your message across. Most people would rather go to a movie than attend a lecture. Most people would rather hear about your trip to Easter Island than have you refer them to a series of Wikipedia articles.
Stories can be used in business all the […]

Image via WikipediaRecently I compared golf to writing and came up with 12 similarities. When I asked for help to come up with another six to assemble a “complete round” of 18 points, Word Sell Co-Conversationalists rose to the occasion with seven ideas that are not only insightful, but quite original!
#13 - Robert […]

Image via WikipediaAbsorbing Writing, the Emma Bird/Joanna Young collaboration, asks, what is your ideal writing weekend?
Thinking back on the ideal writing weekends I’ve had (and perhaps I’m lucky to have had even one), these qualities stand out.
It starts with stimulating conversation. I’m not much good at drawing inspiration from nature, and can’t create ideas in […]

Liz Strauss just wrapped up an exciting writing project where she asked people to pass along words of wisdom in exactly 25 words. Try it. The exercise forces you to say what you mean, as opposed to just getting close. Here are the contributions. I think you’ll enjoy them for their brevity, clarity, and of […]

Image via WikipediaSocrates was the original gadfly. He spent his time asking Athenians annoying questions and boxing them into logical corners, exposing the fatal flaws in their thinking. Eventually they overcame his arguments by poisoning him with hemlock.
One of my fears is that someday a client is going to poison me with hemlock. Although […]