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Tag Archives: Copywriting

Effective b2b Marketing Follows Branding

By Brad Shorr | Published: July 1, 2009
[/caption] Why Marketing Strategy Must Grow Out of Branding Strategy My client Suzanne Tulien of The Brand Ascension Group and I violently agree about something – effective marketing comes after a firm establishes its brand identity. Suzanne talks about “Brand DNA”, which is a fabulous metaphor, because truly, the brand has to be in an organization’s [...]
Posted in Marketing | Also tagged , , , , | 7 Comments

Words that should be banned: Solutions – Guest Post by Clare Lynch

By Brad Shorr | Published: May 6, 2009
Today we have a real treat, a guest post by copywriter Clare Lynch. She writes with brilliance and wit about the English language and has a fine eye for spotting the true idiocies of corporate adspeak. Clare, thank you so much for this fabulous rant. There are about 10,000 companies I can think of offhand [...]
Posted in Copywriting | Also tagged , , | 21 Comments

Get to Page 1 on Google with Content Optimization

By Brad Shorr | Published: April 29, 2009
How important is Google to the growth of your business? Well, in 2008, Google had a 63.5% share of the U.S. online search market, and 90% of the search growth. News flash – Today it doesn’t matter what market you serve. If you are invisible on Google, you are missing your best shot at new [...]
Posted in Content Optimization | Also tagged , , | 8 Comments

Does Your Website Scare Customers Away?

By Brad Shorr | Published: April 1, 2009
It’s become rather obvious to say that having a website is essential if you’re in business. Let me challenge that supremely conventional thinking. Some websites are doing their firms more harm than good. Such websites should be taken down or fixed, pronto. Every day these sites are up is another day of lost opportunities, potential [...]
Posted in Copywriting | Also tagged , | 23 Comments

The First Online Marketing Question Is, What Are My Keyword Phrases?

By Brad Shorr | Published: March 18, 2009
Thank You, Readers! Monday I posed an online marketing problem. If you are in business and launching a blog, upgrading a website, or creating a new website, what is the first question you need to ask yourself? We got great responses from brilliant people like Andrew and Joanna Young and Cath Lawson and Tara Joyce [...]
Posted in Business Blog Consulting | Also tagged , , , , , | 18 Comments

The About Us Page – How to Write a Website, Chapter 2

By Brad Shorr | Published: February 9, 2009
Thanks to Luke Gedeon for designing our project badge! You can grab the code here – in your choice of 12 beautiful color schemes. Thanks, Luke! _________________________________________________________ After the Home Page, the About Us Page is the next stop for many website visitors, which makes it a pretty important page to say the least. One [...]
Posted in How to Write a Website | Also tagged , | 4 Comments

The Home Page – How to Write a Website, Chapter 1

By Brad Shorr | Published: January 28, 2009
Earlier this month Karen Swim and I announced our How to Write a Website group project. We’re looking for your ideas, insights, and opinions! After we’ve collected all our wisdom, Karen and I plan to edit the material – crediting you, of course – into a book or e-book. Before diving in to the Home [...]
Posted in How to Write a Website | Also tagged , , | 13 Comments

To Write Persuasively, Know Your Customer’s Mind

By Brad Shorr | Published: January 14, 2009
Many moons ago in a Xerox sales training class, I learned the difference between skeptical and indifferent customers. It’s a distinction that I’ve found imperative to keep in mind at all times when writing any sort of sales copy. A skeptical customer is one who recognizes a need for your product or service, but [...]
Posted in Copywriting | Also tagged , , , , | 8 Comments