You are browsing the archives of corporate blogs.

Over the almost 30 years I’ve been in business, the communication landscape has changed incredibly. However, if you’re an executive who is isolated, as I was for a long time, you could easily miss it. But I think all these changes explain why business blogs are becoming popular, and why they will be everywhere in […]

When I speak to small and medium size business audiences on business blogs, there are usually a fair number of people who have never read a business blog. Truth be told, reading blogs is the best way to understand them, and taking a thoughtful survey of the blogosphere is the first step in determining whether […]

Where is this whole business blog thing headed? Four years from now, will every company have a blog? Will blogs be a memory, replaced by ten waves of hot new technological marketing tools? What do you think??
I asked my crackerjack WordPress developer and collaborator Lara Kulpa to join me in a co-authored post on the […]

A good deal of my time is devoted to singing the praises of online marketing — especially social network marketing — to small and medium size companies in traditional industries. Adaptation is slow, although moving at a much faster pace than two years ago.
Why do you think adaptation is slow? Why aren’t all companies […]