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Tag Archives: Corporate Communication

The 3 Business Blog Strategies

By Brad Shorr | Published: June 9, 2009
These days, lots of companies want to blog, but can’t figure out how to get started. I’m going to try to make it easy. Business Blog Strategy 1 – The SEO Blog Three business blogging activities take time – writing, traditional marketing, and social media engagement. Of the three, social media engagement often takes the [...]
Posted in Business Blog Consulting | Also tagged , , , , , , | 9 Comments

Why – The Most Valuable Word in Business

By Brad Shorr | Published: December 2, 2008
Why? Children are famous for asking why. Why is grass green? Why is the TV on when we eat dinner? Sometimes these simple questions stop us dead in our tracks. A colleague of mine had a rare attribute – he loved training new employees from the ground up. Why? Because they asked a lot of [...]
Posted in Communication Skills | Also tagged , | 20 Comments

Are You Transparent or Translucent?

By Brad Shorr | Published: September 8, 2008
Image via Wikipedia Buy now! We’re deep in debt and plan to file Chapter 11 before the end of the month. Here’s an example of transparent communication. It’s admirable in its frankness — but is it good business? Transparency, the latest buzzword in corporate communication, has its limits. But wait — is… Continue reading
Posted in Copywriting | Also tagged , , | 15 Comments