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Market DOOM Spells Social Media BOOM

Image via WikipediaIs there anything good to be said about the plunge in equity markets and the deep freeze in credit markets? I think, yes. Bad times will motivate company after company to finally pull the trigger and start using social media for branding, marketing, public relations, customer service, and sales. I see a whole […]

Tuned In - A Tale of Two Companies

Image via WikipediaLooking for an awesome business read? Try Tuned In, a new book co-authored by David Meerman Scott, one of my favorite authors in the new marketing space (and a really good guy, to boot).
Tuned In is about listening to customers. Companies that listen solve problems that matter to buyers. Companies that don’t listen […]