Archive for david meerman scott

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4 Star Social Media, Writing, and Marketing Links

A detailed, highly informative explanation of how to use LinkedIn from Jennifer Laycock.
From Traffikd, A Small Blogger’s Guide to Social Media Marketing. Practical advice for those of us with limited budgets and time.
From Tibi Puiu, an incredibly thorough analysis of direct blog ad sales. This could be the winning monetization model for many types of […]

Tuned In - A Tale of Two Companies

Image via WikipediaLooking for an awesome business read? Try Tuned In, a new book co-authored by David Meerman Scott, one of my favorite authors in the new marketing space (and a really good guy, to boot).
Tuned In is about listening to customers. Companies that listen solve problems that matter to buyers. Companies that don’t listen […]