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Tag Archives: drew mclellan

Do They Recognize You? – Guest Post by Drew McLellan

By Brad Shorr | Published: September 2, 2008
Note to Reader – Drew McLellan’s blog, Drew’s Marketing Minute, is one of the first I discovered, and I still think it’s one of the best. I’m thrilled to have Drew writing a guest post on Word Sell. Enjoy! ________________________________________ When someone pulls up to the Longaberger Co headquarters in Newark, Ohio there is no doubt [...]
Posted in Branding | Also tagged , | 12 Comments

Guest Post on Drew’s Marketing Minute

By Brad Shorr | Published: August 1, 2008
Today I’ve got a guest post on the blog of none other than Drew McLellan. Thanks, Drew, for the opportunity and the platform. Here is an excerpt from my post, which is about informal versus formal copywriting. Because transparency – being honest and genuine – is so important, weigh core values heavily when deciding how [...]
Posted in Copywriting | Also tagged | 3 Comments