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On Being a Copyunwriter

By Brad Shorr | Published: July 3, 2008

Image via WikipediaSometimes I think the true art of copywriting is knowing what to leave out. One of my favorite quotes is this from Blaise Pascal — I have made this letter longer than usual, only because I have not had the time to make it shorter. Smart man! Our tendency… Continue reading

Posted in Copywriting | Also tagged copyediting, Copywriting | 10 Comments

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