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Tag Archives: generational marketing

Marketing Generation Gap Threatens B2B Survival

By Brad Shorr | Published: November 4, 2009
When I was young, I thought I had all the right answers. Later on, I thought I had all the right questions. Then, I thought there were no right answers. And now, lo these many years later, I’ve reached the point where I think I was right in the first place. Here’s what I mean. [...]
Posted in Marketing | Also tagged , | 5 Comments

How Do You Create a Web Site for All Generations?

By Brad Shorr | Published: July 8, 2008
A few weeks ago I was talking to a couple fellow volunteers who help with our church’s Web site. We were discussing the challenge of creating a site that appeals to everybody. The feedback we’ve gotten from users and potential users can be generally summed up as follows — Teens and young adults want [...]
Posted in Online Marketing | Tagged | 12 Comments