Stay Updated: RSS | E-mail | Twitter

Tag Archives: google

9 Important Parts of a Business Blog

By Brad Shorr | Published: June 15, 2009
In terms of design and functionality, certain business blogs are so bare bones, they look like a ghost town. Others are so loaded up with bells and whistles they look like a carnival. Somewhere in between is where you want to be. Whatever else you do, include these 9 features on your business blog. 1. [...]
Posted in Blogs | Also tagged , , , | 6 Comments

New SEO, Web Content Training for Non-Geeks

By Brad Shorr | Published: June 2, 2009
You No Longer Have to Be a Geek to Optimize Your Content When Stephen Smith and I did a presentation at SOBCon09 on writing for the web, it confirmed what we suspected – bloggers and small firms want help in learning how to optimize their sites for search engines and human readers. So Stephen and [...]
Posted in Content Optimization | Also tagged , , , , , , , , | 1 Comment

How Useful Are Google Alerts?

By Brad Shorr | Published: August 5, 2008
The usefulness of Google Alerts has been on my mind, since I’ve set up a number of them for clients and myself. But the results always seem random and incomplete. You ever notice that? I wondered, where does Google go to fetch these links? Are there any ways to make “Comprehensive” Google Alerts more comprehensive? [...]
Posted in Online Marketing | Also tagged , , , | 6 Comments

Email – When Branding and Efficiency Collide

By Brad Shorr | Published: July 22, 2008
Image via WikipediaI’m jumping to gmail. Plain, vanilla, no bells and whistles gmail. As a marketer and writer, I hate giving up the my “wordsell.com” email address, but for me, the need for efficiency has finally trumped the desire for consistent branding. My wordsell.com email was hosted on AT&T and ran on Outlook… Continue reading
Posted in Branding | Also tagged , , , | 20 Comments

A Question for SOBCon08 Attendees

By Brad Shorr | Published: May 7, 2008
Here’s a question for the SOBCon08 folks (and anyone else who’d like to chime in, of course). It’s been on my mind. Now that the Yahoo – Microsoft deal appears dead, is this good or bad for Microsoft? And considering the non-deal solidifies Google’s monopoly on search and search advertising, is the non-deal good or [...]
Posted in Marketing | Also tagged , , | 23 Comments