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Tag Archives: Internet marketing

How Twitter Is Changing Business Blogging

Twitter, Link Sharing, and the Evolution of Business Blogs [/caption] Twitter is the big social media marketing story of 2009. Within the online marketing community, practically everyone is using Twitter and writing about it. A year from now, I believe hundreds of thousands of mainstream organizations will be using Twitter for all sorts of marketing and [...]
Posted in Social Media | Also tagged , , , | 12 Comments

Business Blog as Base of Operations for Online Marketing

Lately I’ve taken to describing business blogs as a company’s base of operations for online marketing activities. All Roads Should Lead to Your Business Blog Most companies – 99.9% – consider their basic website to be the base of operations for their web presence. All roads lead to the website’s Home page. The Home page [...]
Posted in Blog Strategy | Also tagged , , , , , | 27 Comments

9 Ways to Discover Your Marketing Purpose

Collective Wisdom of the Word Sell Community If your business is launching a website or blog, how do you determine what to write about and how to write it? Taking it a level up, what are you trying to accomplish? Questions like these are not as simple as they sound. We had a recent discussion [...]
Posted in Marketing | Also tagged , , , , | 15 Comments

Marketing Is Now A Two Way Street Leading Up

Image via WikipediaDr. Ellen Weber asked me to devote some time to a discussion of marketing flaws. She wonders if bad marketing practices contributed to our turbulent economy, and whether good marketing practices will help us reach better days. What Ellen is getting at is the difference between “old” and… Continue reading
Posted in Marketing | Tagged | 11 Comments