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Tag Archives: John McCain

What Can John McCain Teach Us about Branding?

Image via WikipediaWe live in turbulent times. One advantage is there are lessons to be learned everywhere. What’s happening in U.S. politics these days is instructive from a marketing and branding point of view. Here’s my take, along with a little branding self-quiz. Be consistent. Maverick one day, elder statesman the next… Continue reading
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