Tag Archives: kay plantes
Business Model Innovation Comes before Branding and Marketing
Do You Have a Business Model Strategy – or a Marketing Tap Dance?
Recently I wrote about the necessity of working out branding strategy before starting a marketing program. But there’s another step that must come ahead of branding – defining a business model strategy.
Client Kay Plantes is an authority on the topic. I just [...]
5000 Comments for Word Sell
Earlier this week my blog racked up its 5000th comment.
Thank you, one and all, for making Word Sell a place for lively conversation. Many times, your conversation is far more helpful and interesting than my post, which is A-OK as far as I’m concerned. Over the last year or so, the Word Sell community [...]
Posted in About this Blog Also tagged business model innovation, Groundswell, Social Media, social media marketing 10 Comments


Planning and Doing as a Small Business Leader – Guest Post by Kay Plantes