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Tag Archives: LinkedIn

How To Get More Blog Subscribers

By Brad Shorr | Published: September 27, 2009
Number 6 in a series, Business Blog FAQs, culled from my business blog consulting practice. Many Tactics Are Needed to Bring Regular Readers to Your Business Blog One of the most unsettling feelings a new blogger experiences is the feeling of talking into a void. It’s a legitimate worry – here you are spending all this [...]
Posted in Blogs | Also tagged , , , , , , | 13 Comments

Use Twitter to Lay Groundwork for Your Business Blog

By Brad Shorr | Published: July 20, 2009
[/caption] Build Your Network with Twitter, then Start Blogging Recently I described a business blog as your base of operations for online marketing. In the past, I’ve advised companies to jump in and start blogging. But now I’m thinking a better move would be to engage your niche on Twitter first, then blog after you’ve built [...]
Posted in Social Media | Also tagged , , , , , , , , | 16 Comments

Are You a Social Media Doer or Dabbler?

By Brad Shorr | Published: June 3, 2009
A debate is raging in the business community over the value of social media. On the one hand, you have social media evangelists (like yours truly) proclaiming how social media can catapult virtually any business to a new level of success. On the other hand, you have committed skeptics who see social media as frivolous [...]
Posted in Social Media | Also tagged , , , , , | 22 Comments

How to Use LinkedIn

By Brad Shorr | Published: May 13, 2009
Book Review LinkedWorking, by Frank Agin and Lewis Howes Generating Success on the World’s Largest Professional Networking Website. Have you ever wondered how to use LinkedIn? People ask me that all the time and I could never come up with much of an answer. That is, until SOBCon09, the fabulous Blogger Business School brainchild of Liz Strauss [...]
Posted in Books | Also tagged , , , , , , | 7 Comments

Is Your Website Working? Take The Content Competence Quiz

By Brad Shorr | Published: May 7, 2009
Is your website working? Is your content working for you, against you, or not at all? Here’s a survey that will test your content competence. It’ll take three minutes to complete. The questions are simple and your scoring will be mostly self evident. If you score well, you are absolutely on the right track. If [...]
Posted in Content Optimization | Also tagged , , | Leave a comment

Online Marketing Is Creepy

By Brad Shorr | Published: April 28, 2009
Most of us have heard of Mission Creep or Project Creep. Have you noticed how many Creeps there are in online marketing? Email Creep. I’m trying to consolidate all my emails down to one, and not having much success. For one reason or another, there always seems to be a group or a project or [...]
Posted in Online Marketing | Also tagged , , , , , | 23 Comments

Business Blog as Base of Operations for Online Marketing

By Brad Shorr | Published: April 13, 2009
Lately I’ve taken to describing business blogs as a company’s base of operations for online marketing activities. All Roads Should Lead to Your Business Blog Most companies – 99.9% – consider their basic website to be the base of operations for their web presence. All roads lead to the website’s Home page. The Home page [...]
Posted in Blog Strategy | Also tagged , , , , , | 27 Comments

Twitter – The One Stop Social Media Shop

By Brad Shorr | Published: February 2, 2009
Image by luc legay via FlickrTwitter is the Wild West of social media. Everybody is using Twitter for everything. I think that’s why so many users find Twitter a trifle baffling – myself included. One characteristic of Twitter is emerging, though. Twitter is a one-stop shop for social media activity. Eventually it might compliment or [...]
Posted in Social Media | Also tagged , , , , , | 20 Comments