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Tag Archives: marketing strategy

Don’t Let Testimonials Dictate Your Marketing Strategy

By Brad Shorr | Published: July 7, 2009
Monkey See, Monkey Do Will Make a Monkey Out of You [/caption]The latest Robert Hruzek group project is What I Learned From Bloopers. Ah – finally a topic I can sink my teeth into. Here’s a major “oops” from my early days as a marketing manager, which proved to be a very expensive learning experience. [...]
Posted in Marketing | Also tagged , , , , , , | 16 Comments

Effective b2b Marketing Follows Branding

By Brad Shorr | Published: July 1, 2009
[/caption] Why Marketing Strategy Must Grow Out of Branding Strategy My client Suzanne Tulien of The Brand Ascension Group and I violently agree about something – effective marketing comes after a firm establishes its brand identity. Suzanne talks about “Brand DNA”, which is a fabulous metaphor, because truly, the brand has to be in an organization’s [...]
Posted in Marketing | Also tagged , , , , | 7 Comments

Understanding the Difference between Sales and Marketing

By Brad Shorr | Published: April 29, 2008
For small and medium-size business (SMB), sales and marketing tend to get lumped together in an indistinct mass of activities. Company leaders will say it’s inevitable, because everybody wears multiplel hats. Often, sales and marketing responsibilities fall on the owner, who also wears the finance hat and the purchasing hat and the IT hat. All [...]
Posted in Marketing | Also tagged , | 12 Comments

Marketing Strategy Made Simple

By Brad Shorr | Published: April 24, 2008
It is not unusual among small and midsize companies for marketing programs to be out of sync with the sales effort. Three misalignments cause this to happen. Leadership doesn’t clearly distinguish between sales and marketing Continue reading
Posted in Marketing | Tagged | 1 Comment