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Image via WikipediaBlogs, Facebook, Twitter - too many companies are still missing the boat with social media. If you’re not using social media to take your business to the next level, here are 25 reasons why you should.
1. Traditional advertising is expensive
2. Social media is inexpensive or free
3. Traditional media audiences are in decline
4. Social […]

Age of Conversation 2 is now available for sale - click here.
The book is described on Lulu as -
… a daring challenge to the business community. Gone are the top-down, command and control messages that held sway through the 20th Century. In are a raft of new techniques that start with listening, responding and action […]

Image via WikipediaAs I mentioned in an earlier post on branding, the turbulent times we live in are chock full of valuable business lessons. Here are a few more, based on what’s happened in the stock market over the past few weeks.
Fear is the ultimate motivator. The adage of “buy low, sell high” goes out […]

Sparkplugging has a contest going that asks, what was the best marketing advice you received when you started your business?
For me the answer came like a bolt from the blue when I was having lunch with Christy Erbeck, a marketing consultant I barely knew. At one point in the conversation, she said,
“You know, Brad. You […]

My original blog, Scrambled Toast, started out as a blog to showcase business cartoons, gradually morphed into a business humor blog, and is now sort of melting away into nothing. All along, this blogging experiment was part of my lifelong ambition to become a pseudointellectual, though try as I might, a few words of actual […]

Image via WikipediaIs there anything good to be said about the plunge in equity markets and the deep freeze in credit markets? I think, yes. Bad times will motivate company after company to finally pull the trigger and start using social media for branding, marketing, public relations, customer service, and sales. I see a whole […]

Image by Larry He’s So Fine via Flickr
A doctor gave a man six months to live. The man couldn’t pay his bill, so he gave him another six months. Henny Youngman, King of the One-Liners
A job well done, one that doesn’t need any words of thanks from others - recent blog post by Rick Mahn.
One […]

Image via Wikipedia Being a writer and marketer, I tend to think the underlying cause of all problems is lack of communication.

Wandering and Wondering
Watching the campaigns, I observe that politically active folks tend to see political solutions to every problem.
People of faith see spiritual solutions.
People of science see rational solutions.
Engineers see structural solutions.
Heavy Questions
How do […]

Image via Wikipedia Some of my friends have had accomplished careers in advertising, and I’ve picked up more than a few things from them along the way. Experience is a good teacher, and I feel fortunate to be able to piggy back on theirs. Here are a few tidbits.

The client is not always right, but […]

Note to Reader - Karen Swim, one of the best conversational writers around, is a natural to talk about social media, where she is like a fish in water. She has learned how to use social networks for business, relationship building, and plain old fun. Karen, thanks for sharing your ideas with us!
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Image via Wikipedia […]