Tag Archives: Marketing
Business Model Innovation Comes before Branding and Marketing
Do You Have a Business Model Strategy – or a Marketing Tap Dance?
Recently I wrote about the necessity of working out branding strategy before starting a marketing program. But there’s another step that must come ahead of branding – defining a business model strategy.
Client Kay Plantes is an authority on the topic. I just [...]
Don’t Let Testimonials Dictate Your Marketing Strategy
Monkey See, Monkey Do Will Make a Monkey Out of You
[/caption]The latest Robert Hruzek group project is What I Learned From Bloopers. Ah – finally a topic I can sink my teeth into. Here’s a major “oops” from my early days as a marketing manager, which proved to be a very expensive learning experience. [...]
Posted in Marketing Also tagged Marketing and Advertising, marketing research, marketing strategy, marketing techniques, testimonials, Word of mouth, Yellow Page 16 Comments
The Perfection of Marketing, by James Connor – A Book Review
Midsized companies have trouble “getting it” when it comes to marketing. Ownership and leadership tend to be sales oriented. Branding is unfocused. Marketing initiatives come and go like the wind because there is no long term plan in effect and no metrics established to monitor results.
If you are a frustrated marketing manager in a [...]
Posted in Books Also tagged Marketing and Advertising, Online Marketing, Small Business, Tagline 10 Comments
Best Buy vs. AT&T – A Tale of Two Customer Experiences
Image by Getty Images via Daylife
The Story
For months I had been champing at the bit to upgrade from my BlackBerry Pearl to the BlackBerry Curve. When the day arrived, I hustled over to the neighborhood AT&T store and had a really pitiful customer experience.
The sales rep told me the… Continue reading
An Online Marketing Fairy Tale
Once upon a time there were three little entrepreneurs named Moe, Larry, and Curly. They worked in the Virtual Forest, a shadowy land where danger lurked everywhere, especially in this vicious economic downturn. In all the world, the three little entrepreneurs were most afraid of the Big Bad Banker, who was set to put a [...]
Why I Love Working with Consultants
“I’ll admit it. I’ve had my consulting practice for close to 20 years and I just created a website, and only because my book was published. I am what you’d call a late adopter in any technology cycle, other than the Apple I phone which I bought after it was on the market for a [...]
-
Straight North Link
Brad Shorr on the Web
Products, Services, Resources
Thanks for Stopping By
10 People to Follow on Twitter