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It’s a vexing question, but one that every company needs to answer. When Sales goes east and Marketing goes west, results go south.
Of all the ways to align sales and marketing I’ve seen or tried, this seems to work best.
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Here’s a guest post from my blogger friend Barbara Rozgonyi. We met recently at a suburban Chicago Tweetup, and found out we have a lot in common, including a conviction that press releases and public relations should be part of every company’s marketing mix. I’m so glad Barbara is here to explain why that’s the […]

For small and medium-size business (SMB), sales and marketing tend to get lumped together in an indistinct mass of activities. Company leaders will say it’s inevitable, because everybody wears multiplel hats. Often, sales and marketing responsibilities fall on the owner, who also wears the finance hat and the purchasing hat and the IT hat.
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