Clare Lynch wrote a post here recently in which she utterly destroyed the rationale for using “solutions” in business copywriting. Her post was so on target, so witty, and so devastating that frankly, I don’t know why I’m trying to append my own thoughts.
Perhaps it’s because her guest post and our subsequent Twittering led [...]
[/caption]Marshall McLuhan famously said, The medium is the message.” In terms of website design and message strategy, we could also say, “The motif is the message.”
To illustrate, here’s a story a friend of mine from the world of advertising told me. Apparently this is a famous story in advertising circles.
Imagine you are driving [...]
Drop Solution Selling from Your Marketing Vocabulary