Tuned In - A Tale of Two Companies

Image via WikipediaLooking for an awesome business read? Try Tuned In, a new book co-authored by David Meerman Scott, one of my favorite authors in the new marketing space (and a really good guy, to boot).

Tuned In is about listening to customers. Companies that listen solve problems that matter to buyers. Companies that don’t listen generally wind up creating products and services that leave customers yawning — or worse. These Tuned In/Tuned Out examples are top of mind for me.

Tuned Out - Einstein Bagel
Thankfully, the Einstein Bagel near our house is now closed. I don’t have to go there anymore. Their…