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Tag Archives: Online Marketing

10 People to Follow on Twitter

By Brad Shorr | Published: July 31, 2009
10 Fine Folks to Follow on Twitter This being “Follow” Friday, a weekly Twitter ritual where we exchange hat tips with fellow Tweeters, I thought I’d mention 10 of my favorites right here. You can count on all of them for lively conversation and sharp thinking on marketing, writing, social media, business theory, the human condition, [...]
Posted in Social Media | Also tagged , , , , , , , , , , , , | 12 Comments

Effective b2b Marketing Follows Branding

By Brad Shorr | Published: July 1, 2009
[/caption] Why Marketing Strategy Must Grow Out of Branding Strategy My client Suzanne Tulien of The Brand Ascension Group and I violently agree about something – effective marketing comes after a firm establishes its brand identity. Suzanne talks about “Brand DNA”, which is a fabulous metaphor, because truly, the brand has to be in an organization’s [...]
Posted in Marketing | Also tagged , , , , | 7 Comments

The Perfection of Marketing, by James Connor – A Book Review

By Brad Shorr | Published: May 18, 2009
Midsized companies have trouble “getting it” when it comes to marketing. Ownership and leadership tend to be sales oriented. Branding is unfocused. Marketing initiatives come and go like the wind because there is no long term plan in effect and no metrics established to monitor results. If you are a frustrated marketing manager in a [...]
Posted in Books | Also tagged , , , | 10 Comments

Banks Should Stop TV Advertising and Use Social Media

By Brad Shorr | Published: April 16, 2009
TV ads for banks generally suck, but I saw one last night that might be the worst yet. It’s part of the Harris Bank “We’re Here to Help” campaign. Going from memory … A couple is in a car dealership talking to a car salesman, and the couple spots a Harris truck rolling by [...]
Posted in Social Media | Also tagged , , | 13 Comments

Take the Online Marketing One Question Quiz!

By Brad Shorr | Published: March 16, 2009
If you have a business and are – Launching a blog Revamping your website content Creating a new website - What is the very first question you should ask yourself? More and more, I’m coming around to the conclusion that there is one and only one correct answer to this question. What is the correct answer? I’d love [...]
Posted in Online Marketing | Also tagged | 36 Comments

How I Started Blogging, or Ready, Fire, Aim

By Brad Shorr | Published: August 8, 2008
Get Paid to Write Online has a group project underway, Getting Our Blogging Start. For me it was very much a spontaneous decision. A couple years ago I was having lunch with a savvy marketing and training professional. She mentioned that business blogs were going to be the next big thing, and all you have [...]
Posted in Blogs | Also tagged , | 23 Comments

Is Your Blog Suffering from Category Creep?

By Brad Shorr | Published: August 7, 2008
In a recent post, Joanna Young, who is in the midst of a blog migration to WordPress, lamented the fact she has more than 70 categories. Now, given the fact blogs are rather experimental and evolutionary by nature, it’s easy to see how that could happen. A couple mistakes I made were — Adding subcategories Using [...]
Posted in Blogs | Also tagged , , | 23 Comments

16 Incredible Conversations about Marketing, Etc.

By Brad Shorr | Published: May 15, 2008
Stumbled this site, Killer Startups. Use it to keep your finger on the pulse of emerging tech products. Not a conversation, but very cool. Matthew Stibbe poses a good questions — should we capitalize “internet”? What do you think? 20 useful SEO copywriting tips from Matt Ridout. Robyn McMaster explains how collaboration energizes an organization. [...]
Posted in Valuable Links | Also tagged | 10 Comments