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Tag Archives: Packaging

Business Goals for 2009

By Brad Shorr | Published: January 15, 2009
Like most bloggers, I like to hit the new year with a new plan. Here it is. Concentrate on the packaging industry and B2B. That’s where my experience is, and I think the time has come where packaging companies and industrial companies in general are ready for social media marketing. First, social media is no [...]
Posted in News | Also tagged , | 13 Comments

To Write Persuasively, Know Your Customer’s Mind

By Brad Shorr | Published: January 14, 2009
Many moons ago in a Xerox sales training class, I learned the difference between skeptical and indifferent customers. It’s a distinction that I’ve found imperative to keep in mind at all times when writing any sort of sales copy. A skeptical customer is one who recognizes a need for your product or service, but [...]
Posted in Copywriting | Also tagged , , , , | 8 Comments

Eco-Friendly Christmas Cartoon

By Brad Shorr | Published: December 24, 2008
Here’s our Christmas cartoon that appears in the December issue of Packaging World magazine. I create these Eco Ed cartoons with client Dennis Salazar, who conceived the character, and they are drawn by uber illustrator Mark Hill. Eco Ed is the most fun I’ve had all year … you never know what kind of environmental [...]
Posted in Cartoons | Also tagged | 5 Comments

Think Green, Be Green, Market Green

By Brad Shorr | Published: June 10, 2008
Lately I’ve gotten quite involved in the green movement. One of my clients, Salazar Packaging, Inc., just introduced a line of 100% recycled corrugated boxes. Whatever your business, pay attention to the eco-conscious. As environmental issues continue to grow in importance, they will influence products, services, and branding in a big way. I recently asked [...]
Posted in Interviews | Also tagged , , , , | 6 Comments

Cartoons and Word of Mouth Marketing

By Brad Shorr | Published: April 22, 2008
Happy Earth Day! Salazar Packaging, a client heavily focused on sustainable packaging, is always looking for ways to get their Earth-friendly message out and stimulate conversation about packaging and the environment. Easier said than done! Although packaging is a mature industry, sustainable packaging is a hot topic generating buzz in a hundred directions on any [...]
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