Stay Updated: RSS | E-mail | Twitter

Tag Archives: Search Engine Marketing

Why URLs Should Contain Your Keywords

By Brad Shorr | Published: April 6, 2009
Move off the Home page and take a look at another one of your web page URLs. Which of these most closely resembles your URL? (A) http://www.XYZCompany.com/8.0.html (B) http://www.XYZCompany.com/index.php?page=media_article&n_id=24 (C) http://www.XYZCompany.com/product-line (D) http://www.XYZCompany.com/keyword-keyword-keyword Those of you who said D get an A. Primary Keyword Phrases Belong in URLs Keywords in URLs will help you rank [...]
Posted in Content Optimization | Also tagged , , | 12 Comments

Does Your Website Scare Customers Away?

By Brad Shorr | Published: April 1, 2009
It’s become rather obvious to say that having a website is essential if you’re in business. Let me challenge that supremely conventional thinking. Some websites are doing their firms more harm than good. Such websites should be taken down or fixed, pronto. Every day these sites are up is another day of lost opportunities, potential [...]
Posted in Copywriting | Also tagged , | 23 Comments

9 Ways to Discover Your Marketing Purpose

By Brad Shorr | Published: March 20, 2009
Collective Wisdom of the Word Sell Community If your business is launching a website or blog, how do you determine what to write about and how to write it? Taking it a level up, what are you trying to accomplish? Questions like these are not as simple as they sound. We had a recent discussion [...]
Posted in Marketing | Also tagged , , , , | 15 Comments

The First Online Marketing Question Is, What Are My Keyword Phrases?

By Brad Shorr | Published: March 18, 2009
Thank You, Readers! Monday I posed an online marketing problem. If you are in business and launching a blog, upgrading a website, or creating a new website, what is the first question you need to ask yourself? We got great responses from brilliant people like Andrew and Joanna Young and Cath Lawson and Tara Joyce [...]
Posted in Business Blog Consulting | Also tagged , , , , , | 18 Comments

Take the Online Marketing One Question Quiz!

By Brad Shorr | Published: March 16, 2009
If you have a business and are – Launching a blog Revamping your website content Creating a new website - What is the very first question you should ask yourself? More and more, I’m coming around to the conclusion that there is one and only one correct answer to this question. What is the correct answer? I’d love [...]
Posted in Online Marketing | Also tagged | 36 Comments

Client Blog Makes the Search Engine Marketing BIGLIST

By Brad Shorr | Published: February 11, 2009
The BIGLIST of Search Marketing Blogs is a list of top blogs in that niche compiled by TopRank Online Marketing. I’ve followed this list for a while because of the quality of its SEM and SEO blogs. Last week I was pleasantly surprised to learn that The Whoa Factor, the blog I write for my [...]
Posted in SEM | Also tagged , , , , | 15 Comments

For SEO, Select Your Nouns Carefully

By Brad Shorr | Published: September 16, 2008
If words are the currency of the Internet, nouns are the highest denomination bills. When it comes to content optimization, they prove their value, because people tend to search for nouns. Keyword research I’m doing for a client right now illustrates the point. These search phrases came up among the most popular for a certain [...]
Posted in SEO | Also tagged , , , | 15 Comments

How Useful Are Google Alerts?

By Brad Shorr | Published: August 5, 2008
The usefulness of Google Alerts has been on my mind, since I’ve set up a number of them for clients and myself. But the results always seem random and incomplete. You ever notice that? I wondered, where does Google go to fetch these links? Are there any ways to make “Comprehensive” Google Alerts more comprehensive? [...]
Posted in Online Marketing | Also tagged , , , | 6 Comments