Archive for Search Engine Marketing

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For SEO, Select Your Nouns Carefully

For SEO, Select Your Nouns Carefully

If words are the currency of the Internet, nouns are the highest denomination bills. When it comes to search engine optimization, they prove their value, because people tend to search for nouns. Keyword research I’m doing for a client right now illustrates the point. These search phrases came up among the most popular for a […]

How Useful Are Google Alerts?

How Useful Are Google Alerts?

The usefulness of Google Alerts has been on my mind, since I’ve set up a number of them for clients and myself. But the results always seem random and incomplete. You ever notice that? I wondered, where does Google go to fetch these links? Are there any ways to make “Comprehensive” Google Alerts more […]