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Tag Archives: search engine optimization

4 Blog Typography Tips that Enhance SEO

By Brad Shorr | Published: November 2, 2009
What’s good for the human reader is good for the search engine reader. To demonstrate, here are four typography tips that improve readability and SEO. Bold Fonts. Used judiciously, bold fonts draw the reader’s eye to important text. Search engine spiders value bold text somewhat higher than plain text – so be sure to incorporate [...]
Posted in Content Optimization | Also tagged , , | 2 Comments

How to Research Keywords for Your Business Blog

By Brad Shorr | Published: September 13, 2009
Number 4 in a series, Business Blog FAQs, culled from my business blog consulting practice. Keyword Analysis Makes Your Blog SEO Efficient [/caption]Some bloggers will tell you that keyword research and conscious content optimization practices are a waste of time. They believe that if you just focus on quality content built around your central themes, you’ll [...]
Posted in Blogs | Also tagged , , , | 8 Comments

How Should You Select Categories for Your Business Blog?

By Brad Shorr | Published: August 31, 2009
Number 2 in a series, Business Blog FAQs, culled from my business blog consulting practice. Blog Categories Are the Heart of Your Content, So Handle Them with Care [/caption]Setting up your blog categories merits plenty of time and attention. Categories are one of the few content elements on a blog that are problematic to change and [...]
Posted in Blogs | Also tagged , , , , , , , , | 9 Comments

Guest Posting Today on Good Copy Bad Copy

By Brad Shorr | Published: August 5, 2009
Today you can find me on goodcopybadcopy, the marvelous business writing blog authored by Clare Lynch. It’s a thrill and honor to be featured there, as I think Clare writes better than just about anyone on topics of good, and especially bad, business writing. My guest post is an attempt to combine SEO Continue reading
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Content Optimization Checklist for Human Readers and SEO

By Brad Shorr | Published: August 4, 2009
Quick Content Optimization Reference for DIY SEO On page SEO and content optimization can get very confusing, very quickly. On the other hand, there are a reasonably small number of areas you really have to concentrate on. This guide is a quick checklist to help you focus your attention. Hope it helps – please let me [...]
Posted in Content Optimization | Also tagged , , , , , | 6 Comments

Use Hyphens, Not Underscores, in URLs

By Brad Shorr | Published: June 29, 2009
Content Optimization Details Hyphens versus Underscores in URLs Google recognizes a hyphen as a word separator, but does not recognize an underscore as a word separator. That being the case, dashes should always be used in URLs so that Google and other search engines can read each word separately. For instance, if you are trying to optimize [...]
Posted in Content Optimization | Also tagged , , | 17 Comments

The 3 Business Blog Strategies

By Brad Shorr | Published: June 9, 2009
These days, lots of companies want to blog, but can’t figure out how to get started. I’m going to try to make it easy. Business Blog Strategy 1 – The SEO Blog Three business blogging activities take time – writing, traditional marketing, and social media engagement. Of the three, social media engagement often takes the [...]
Posted in Business Blog Consulting | Also tagged , , , , , , | 9 Comments

SEO Content Competence Quiz Recap

By Brad Shorr | Published: May 21, 2009
So far, 50 people have taken the Content Competence Quiz. (Click here to take this content optimization self-test now.) Respondents have been for the most part entrepreneurs and small business marketing folks with varying degrees of familiarity with SEO and content optimization. The good news is, if you took the test, you’re already ahead of [...]
Posted in Content Optimization | Also tagged , , , | 7 Comments