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Tag Archives: SEO

SEO Retrofits for Your Blog

By Brad Shorr | Published: October 15, 2009
Blog Posts Are Not Written in Stone Through the ages, the written word has become more flexible. The Ten Commandments were written in stone. Books, sales literature, print advertising – not quite stone, but not so easy and quick to change, either. In contrast, web writing can be changed in an instant. When it… Continue reading
Posted in Content Optimization | Also tagged , , , , | 8 Comments

How Do You Measure the ROI of a Business Blog?

By Brad Shorr | Published: September 21, 2009
Number 5 in a series, Business Blog FAQs, culled from my business blog consulting practice. Consider Blog ROI Calculations Early On What’s the payoff on a business blog? That question crops up all the time, as well it should. Blogging without purpose makes no more business sense than launching any other initiative without a clear sense [...]
Posted in Blogs | Also tagged , , , , , , | 9 Comments

How to Research Keywords for Your Business Blog

By Brad Shorr | Published: September 13, 2009
Number 4 in a series, Business Blog FAQs, culled from my business blog consulting practice. Keyword Analysis Makes Your Blog SEO Efficient [/caption]Some bloggers will tell you that keyword research and conscious content optimization practices are a waste of time. They believe that if you just focus on quality content built around your central themes, you’ll [...]
Posted in Blogs | Also tagged , , , | 8 Comments

Shakespearean SEO and Web Content Tips

By Brad Shorr | Published: August 10, 2009
OK, this is more than a little gimmicky, but I’ll try any trick in the book to reinforce important SEO and content optimization principles. True, if the Bard of Avon were alive today and saw this, he’d roll over in his grave. Just the same, inspired by my guest SEO post on goodcopybadcopy, here we [...]
Posted in SEO | Also tagged , , | 22 Comments

Guest Posting Today on Good Copy Bad Copy

By Brad Shorr | Published: August 5, 2009
Today you can find me on goodcopybadcopy, the marvelous business writing blog authored by Clare Lynch. It’s a thrill and honor to be featured there, as I think Clare writes better than just about anyone on topics of good, and especially bad, business writing. My guest post is an attempt to combine SEO Continue reading
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The Branding Power of Search Engine Optimization

By Brad Shorr | Published: June 24, 2009
When people think of search engine optimization (SEO) – the art and science of making your web pages rank highly on search engines – they usually think of precise, tactical activities aimed at specific sets of keyword phrases. SEO is all that, but it can serve another purpose, one that may be more significant than [...]
Posted in Branding | Also tagged , , , | 6 Comments

SEO Content Competence Quiz Recap

By Brad Shorr | Published: May 21, 2009
So far, 50 people have taken the Content Competence Quiz. (Click here to take this content optimization self-test now.) Respondents have been for the most part entrepreneurs and small business marketing folks with varying degrees of familiarity with SEO and content optimization. The good news is, if you took the test, you’re already ahead of [...]
Posted in Content Optimization | Also tagged , , , | 7 Comments

Is Your Website Working? Take The Content Competence Quiz

By Brad Shorr | Published: May 7, 2009
Is your website working? Is your content working for you, against you, or not at all? Here’s a survey that will test your content competence. It’ll take three minutes to complete. The questions are simple and your scoring will be mostly self evident. If you score well, you are absolutely on the right track. If [...]
Posted in Content Optimization | Also tagged , , | Leave a comment