Tag Archives: Small Business
If You Have Lots to Say, Say It on a Business Blog
Few website visitors have the time, patience, or motivation to read a mountain of text. Even the most brilliantly worded and useful information put up for display on a traditional static website goes largely unread. Contrast this to a business blog. There, you can spoon feed your information to visitors in digestible bits. Plus, since [...]
Silly Sales Wordplay – Invest versus Spend
Image via Wikipedia
Have you ever run into a sales person who insists on using the word invest rather than spend?
“You’re not spending on a direct mail campaign, you’re investing in market development.”
“You’re not spending on new packaging materials, you’re investing in a better looking brand.”
That kind of verbal gamesmanship drives… Continue reading
Announcing! “How to Write a Web Site” Group Project
Fellow blogger and copywriting Karen Swim and I noticed something important not long ago – small businesses are under served when it comes to creating content for their Web sites.
Karen and I think small business owners need help. You can have the greatest programmer in the world, and the most eye catching design, but [...]
Use the Economic Slump to Retool for Success
Image by Getty Images via DaylifeIn business, the enemy of success is stagnation. When business is flat and the stock market ho-hum, companies like to go into a holding pattern. It’s when the market swings – up or down – that opportunities for growth present themselves.
In a downturn like we’re experiencing now, mediocrity is [...]
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The Perfection of Marketing, by James Connor – A Book Review