Tag Archives: social media marketing
Does Your B2B Website Have Personality?
Breathe Life into Your Business by Putting Life in Your Website
Too many b2b websites are stiff as cardboard. But whether your site is of the basic “billboard” variety or a full blown e-commerce site, customers want more than the traditional Big Three – Service, Quality, and Price. Remember Robert DeNiro in Taxi Driver? Today’s online [...]
Is Social Media Saturation Setting In?
Is Google Buzz Too Much of a Good Thing?
[/caption]As a social media enthusiast, I sometimes feel like a lemming, chasing from one hot thing to the next. First it was blogs. Then, MyBlogLog got hot – remember that? For a while it seemed like everybody was diving into LinkedIn, and then Facebook pages started sprouting [...]
Posted in Social Media Also tagged google buzz, social media b2, social media strategy, twitter 21 Comments
Blogging at the Queensboro Shirt Company
Guest blogger Kate Elzer-Peters is the Social Media Marketing Coordinator at The Queensboro Shirt Company, located in Wilmington, NC. She coordinates Twitter, Facebook, YouTube, the company News page of the website, Queensboro Out and About (the public service arm of Queensboro), and other outreach activities. She also blogs, markets and writes for companies around the [...]
Selling Social Media and the 3 B2B Mindsets
How Do You Get B2B Firms Excited about Social Media?
[/caption]There’s been a great deal of talk lately about pitching social media services to b2b firms. Alina Popescu wrote How to Sell Social Media to B2B Companies right here, and this one, The 5 Things I Hate About Social Media, by Brian Carter on Karen Swim’s [...]
Posted in Social Media Also tagged how to sell social media marketing, selling social media marketing, social media b2b 18 Comments
Companies Should Use Human Identities on Twitter
Companies are discovering Twitter in droves. More and more, I’m seeing firms set up their Twitter IDs without putting a human face on them. I think this is a big mistake. Social media – whether used for personal or business purposes – is by definition interpersonal. When companies put forth a nameless, faceless, impersonal image, [...]
Marketing Generation Gap Threatens B2B Survival
When I was young, I thought I had all the right answers.
Later on, I thought I had all the right questions.
Then, I thought there were no right answers.
And now, lo these many years later, I’ve reached the point where I think I was right in the first place.
Here’s what I mean. [...]
How To Get More Blog Subscribers
Number 6 in a series, Business Blog FAQs, culled from my business blog consulting practice.
Many Tactics Are Needed to Bring Regular Readers to Your Business Blog
One of the most unsettling feelings a new blogger experiences is the feeling of talking into a void. It’s a legitimate worry – here you are spending all this [...]
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WordPress Plugin Loopholes and the Power of Social Networks