Tag Archives: Social Media

How to Sell Social Media to B2B Companies

By Brad Shorr | Published: December 15, 2009

Today I’m delighted to have this guest post from my blogging friend, the witty and engaging … [/caption]Alina Popescu, PR consultant & Founder of Mirror Communications, has been blogging fervently for almost 5 years. If you’re looking for a fresh voice, balancing unique views on business life with original PR and marketing tips, head over [...]

An Effective B2B Twitter Tactic

By Brad Shorr | Published: November 27, 2009

Twitter and social media abhor aggressive sales tactics. But that doesn’t mean you should abandon tactics. Here’s a b2b Twitter technique I worked out that gets results. Step 1 – Identify a business niche you want to cultivate. Step 2 – Follow as many people as you can in that niche, or who are influencers [...]

Posted in Social Media | Also tagged twitter, twitter for b2b, twitter techniques | 5 Comments

Twitter and Writing within Limits

By Brad Shorr | Published: October 8, 2009

When Robert Hruzek announced his monthly group project, What I Learned From Limits, I immediately thought of Twitter. One hundred forty characters isn’t much to work with, and if you want your Tweets short enough for people to easily retweet, you’ve got even fewer characters to work with. Twitter can feel like being stuck in [...]

Posted in Social Media | Also tagged twitter, twitter writing techniques, twitter writing tips, writing for twitter | 23 Comments

10 People to Follow on Twitter

By Brad Shorr | Published: July 31, 2009

10 Fine Folks to Follow on Twitter This being “Follow” Friday, a weekly Twitter ritual where we exchange hat tips with fellow Tweeters, I thought I’d mention 10 of my favorites right here. You can count on all of them for lively conversation and sharp thinking on marketing, writing, social media, business theory, the human condition, [...]

Posted in Social Media | Also tagged Barbara Ling, Clare Lynch, fred schlegel, jan geronimo, joanna young, karen swim, Marketing, Online Marketing, phil gerbyshak, robert hruzek, terry heath, twitter, Writing | 12 Comments

How Twitter Is Changing Business Blogging

By Brad Shorr | Published: July 29, 2009

Twitter, Link Sharing, and the Evolution of Business Blogs [/caption] Twitter is the big social media marketing story of 2009. Within the online marketing community, practically everyone is using Twitter and writing about it. A year from now, I believe hundreds of thousands of mainstream organizations will be using Twitter for all sorts of marketing and [...]

Posted in Social Media | Also tagged Internet marketing, social media marketing, twitter, Word Sell Blog Home | 12 Comments

Use Twitter to Lay Groundwork for Your Business Blog

By Brad Shorr | Published: July 20, 2009

[/caption] Build Your Network with Twitter, then Start Blogging Recently I described a business blog as your base of operations for online marketing. In the past, I’ve advised companies to jump in and start blogging. But now I’m thinking a better move would be to engage your niche on Twitter first, then blog after you’ve built [...]

Posted in Social Media | Also tagged blogconsulting, business blogs, Facebook, get more followers on twitter, LinkedIn, Social network, TweetDeck, Twellow, twitter | 16 Comments

5000 Comments for Word Sell

By Brad Shorr | Published: June 17, 2009

Earlier this week my blog racked up its 5000th comment. Thank you, one and all, for making Word Sell a place for lively conversation. Many times, your conversation is far more helpful and interesting than my post, which is A-OK as far as I’m concerned. Over the last year or so, the Word Sell community [...]

Posted in About this Blog | Also tagged business model innovation, Groundswell, kay plantes, social media marketing | 10 Comments

The 3 Business Blog Strategies

By Brad Shorr | Published: June 9, 2009

These days, lots of companies want to blog, but can’t figure out how to get started. I’m going to try to make it easy. Business Blog Strategy 1 – The SEO Blog Three business blogging activities take time – writing, traditional marketing, and social media engagement. Of the three, social media engagement often takes the [...]