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Tag Archives: solution selling

Drop Solution Selling from Your Marketing Vocabulary

By Brad Shorr | Published: August 26, 2009
Clare Lynch wrote a post here recently in which she utterly destroyed the rationale for using “solutions” in business copywriting. Her post was so on target, so witty, and so devastating that frankly, I don’t know why I’m trying to append my own thoughts. Perhaps it’s because her guest post and our subsequent Twittering led [...]
Posted in Copywriting | Also tagged , | 24 Comments