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Tag Archives: storytelling

5 Simple Storytelling Techiques

By Brad Shorr | Published: July 31, 2008
Image via Wikipedia Stories are an incredibly powerful way to get your message across. Most people would rather go to a movie than attend a lecture. Most people would rather hear about your trip to Easter Island than have you refer them to a series of Wikipedia articles. Stories can be used in… Continue reading
Posted in Copywriting | Also tagged , | 23 Comments

Warren Zevon, Mitch Albom, and Storytelling

By Brad Shorr | Published: July 7, 2008
Image via WikipediaAt the suggestion of Karen Swim, I’m taking another look at the art of storytelling by examining the work of Warren Zevon, one of our all time great rock composers — although this time Zevon is not taking center stage. The song is one of my favorite stories ever… Continue reading
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What Warren Zevon Can Teach Us about Storytelling

By Brad Shorr | Published: July 2, 2008
Image via WikipediaOne of the best forms of business communication is the story. Whether it’s a case study or a parable, people respond to stories intellectually and emotionally. We love to hear them, and we remember them. Singer/songwriter/musician Warren Zevon was a master story teller. Let’s take a look at his classic… Continue reading
Posted in Copywriting | Also tagged , | 10 Comments