Stay Updated: RSS | E-mail | Twitter

Tag Archives: Web design

4 Blog Typography Tips that Do Nothing for SEO

Recently I wrote a post on four typography tips that enhance SEO. Here are four more ideas that will improve the reader experience on your blog or website – even though they have no bearing whatsoever on SEO. I make a point of pointing them out for the following reason. Search engine optimization is worthless… [...]
Posted in Online Marketing | Also tagged , | 14 Comments

Match Your Motif to Your Message

[/caption]Marshall McLuhan famously said, The medium is the message.” In terms of website design and message strategy, we could also say, “The motif is the message.” To illustrate, here’s a story a friend of mine from the world of advertising told me. Apparently this is a famous story in advertising circles. Imagine you are driving [...]
Posted in Copywriting | Also tagged , , , | 8 Comments