Tag Archives: Web design
Match Your Motif to Your Message
[/caption]Marshall McLuhan famously said, The medium is the message.” In terms of website design and message strategy, we could also say, “The motif is the message.”
To illustrate, here’s a story a friend of mine from the world of advertising told me. Apparently this is a famous story in advertising circles.
Imagine you are driving [...]
Posted in Copywriting | Also tagged contentstrategy, Management consulting, message strategy, web copywriting | 8 Comments
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