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Tag Archives: web marketing

Add a Media Room to Your Corporate Website

By Brad Shorr | Published: November 11, 2009
Whether your company is large or small, putting a “media room” on your website provides a host of benefits. I’m really surprised more companies don’t do it. A media room is a section -or page – of your site that includes such things as links to press releases, company announcements, a company profile, client case [...]
Posted in Marketing | Also tagged , , | 5 Comments

The Contact Page – How to Write a Website, Chapter 4

By Brad Shorr | Published: April 15, 2009
Perhaps all we will agree on about a Contact page is that every website should have one. Sites that offer only email contact strike me as amateurish in the extreme. Furthermore, email forces visitors to craft their message from scratch, which is a major deterrent to submitting an inquiry. A contact form provides an opportunity [...]
Posted in How to Write a Website | Also tagged | 9 Comments

Why Companies Should Outsource Web Content

By Brad Shorr | Published: October 21, 2008
Image by 曼妮的閒晃世界Mani ’s lounging world via FlickrThis is a self-serving post, but what the heck. I love writing Web copy and have been doing it for years both “outside the box” as a freelancer and “inside the box” as a director of marketing. Based on that experience, I’ve come to the conclusion… Continue reading
Posted in Copywriting | Also tagged , , , | 17 Comments