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Tag Archives: Writing

10 People to Follow on Twitter

By Brad Shorr | Published: July 31, 2009
10 Fine Folks to Follow on Twitter This being “Follow” Friday, a weekly Twitter ritual where we exchange hat tips with fellow Tweeters, I thought I’d mention 10 of my favorites right here. You can count on all of them for lively conversation and sharp thinking on marketing, writing, social media, business theory, the human condition, [...]
Posted in Social Media | Also tagged , , , , , , , , , , , , | 12 Comments

The About Us Page – How to Write a Website, Chapter 2

By Brad Shorr | Published: February 9, 2009
Thanks to Luke Gedeon for designing our project badge! You can grab the code here – in your choice of 12 beautiful color schemes. Thanks, Luke! _________________________________________________________ After the Home Page, the About Us Page is the next stop for many website visitors, which makes it a pretty important page to say the least. One [...]
Posted in How to Write a Website | Also tagged , | 4 Comments

The Home Page – How to Write a Website, Chapter 1

By Brad Shorr | Published: January 28, 2009
Earlier this month Karen Swim and I announced our How to Write a Website group project. We’re looking for your ideas, insights, and opinions! After we’ve collected all our wisdom, Karen and I plan to edit the material – crediting you, of course – into a book or e-book. Before diving in to the Home [...]
Posted in How to Write a Website | Also tagged , , | 13 Comments

To Write Persuasively, Know Your Customer’s Mind

By Brad Shorr | Published: January 14, 2009
Many moons ago in a Xerox sales training class, I learned the difference between skeptical and indifferent customers. It’s a distinction that I’ve found imperative to keep in mind at all times when writing any sort of sales copy. A skeptical customer is one who recognizes a need for your product or service, but [...]
Posted in Copywriting | Also tagged , , , , | 8 Comments

Announcing! “How to Write a Web Site” Group Project

By Brad Shorr | Published: January 12, 2009
Fellow blogger and copywriting Karen Swim and I noticed something important not long ago – small businesses are under served when it comes to creating content for their Web sites. Karen and I think small business owners need help. You can have the greatest programmer in the world, and the most eye catching design, but [...]
Posted in Books | Also tagged , | 32 Comments

UK Slang, Round 2 – Join Me!

By Brad Shorr | Published: January 8, 2009
Image by SBishop via FlickrDanny Wallace’s book Yes Man is full of UK slang expressions which readers were generous enough to help me decipher. Now that I’ve finished Danny’s earlier book, Join Me!, I’ve got several more expressions to add to my list. Here they are, with my best guess as to their meaning. (By… [...]
Posted in Books | Also tagged , , | 14 Comments

Fix Your Content Strategy with a Web Site Evaluation

By Brad Shorr | Published: December 10, 2008
Image by jordanfischer via FlickrDeciding what to write about – and where to write about it – are daunting tasks for people responsible for corporate Web sites. One approach I’m finding that works really well is to start with a Web site evaluation. I began offering my own content evaluation program in the hopes that [...]
Posted in Copywriting | Also tagged , , | 8 Comments

The Chicago Manual of Style – A Must for Writers

By Brad Shorr | Published: November 17, 2008
Have you read The Art of the Start, by Guy Kawasaki? Excellent book for start ups, especially if you are looking for funding. Quite unexpectedly, one of my favorite takeaways from the book was a book recommendation from Guy – The Chicago Manual of Style. This manual runs almost 1000 pages and covers in extraordinary [...]
Posted in Books | Also tagged , , , | 10 Comments