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Have you read The Art of the Start, by Guy Kawasaki? Excellent book for start ups, especially if you are looking for funding.
Quite unexpectedly, one of my favorite takeaways from the book was a book recommendation from Guy - The Chicago Manual of Style.
This manual runs almost 1000 pages and covers in […]

October 25, 2008
Blog Readers
Whatever Their Title
Everywhere
Planet Earth
Dear Blog Reader:
The purpose of this letter is to share business letter writing tips. Perhaps the most important point of all is to begin by stating your business clearly and concisely.
For the inside address, always use the person’s full name and precede it with Mr. or Mrs. or Ms. […]

Image by assbach via FlickrDid you ever give in to the temptation to compose a really nasty email - and then send it?
Joanna Young posed a similar question in one of her 50 blog post ideas. Her question was, did I really write that? Well, writing is one thing, but for me there’s a big […]

Image by 曼妮的閒晃世界Mani ’s lounging world via FlickrThis is a self-serving post, but what the heck. I love writing Web copy and have been doing it for years both “outside the box” as a freelancer and “inside the box” as a director of marketing. Based on that experience, I’ve come to the conclusion that any […]

Social Media
Twittermaven reports a real life example of how Twitter means business.
Cath Lawson reflects on the dos and don’ts of social networking.
Chris Brogan and commenters talk about 50+ ways to use Twitter for business.
Shana Albert provides a strategic framework and lots of details about how to get started in social […]

Image via Wikipedia Being a writer and marketer, I tend to think the underlying cause of all problems is lack of communication.

Wandering and Wondering
Watching the campaigns, I observe that politically active folks tend to see political solutions to every problem.
People of faith see spiritual solutions.
People of science see rational solutions.
Engineers see structural solutions.
Heavy Questions
How do […]

If words are the currency of the Internet, nouns are the highest denomination bills. When it comes to search engine optimization, they prove their value, because people tend to search for nouns. Keyword research I’m doing for a client right now illustrates the point. These search phrases came up among the most popular for a […]

Here are my pet blogging peeves. How does my list compare to yours?
CAPTCHA. It doesn’t take that much time, but knowing there are other anti-spam methods makes this extra step a deterrent to leaving a comment.
Partial RSS feeds. I scan 100-300 blog posts in my reader every day, so I’m looking for reasons not […]

Note to Reader - Joanna Young is an exceptionally talented writing coach, a wonderful lady, and I’m proud to say, a good friend. Here she is at her best, gently pushing us to better writing.

I’ve been blogging about writing and freedom over the last couple of months and although this might seem like a natural […]

When I was in sales management, I made a conscious effort to keep sales trainees away from veterans, or at least limit the interactions. The problem I kept running into - and it’s a good problem to have - was that the veterans were always giving advice to these eager new people. And though […]