Tag Archives: Writing
Did I Really Send That??
Image by assbach via FlickrDid you ever give in to the temptation to compose a really nasty email – and then send it?
Joanna Young posed a similar question in one of her 50 blog post ideas. Her question was, did I really write that? Well, writing is one thing, but… Continue reading
Why Companies Should Outsource Web Content
Image by 曼妮的閒晃世界Mani ’s lounging world via FlickrThis is a self-serving post, but what the heck. I love writing Web copy and have been doing it for years both “outside the box” as a freelancer and “inside the box” as a director of marketing. Based on that experience, I’ve come to the conclusion… Continue reading
Posted in Copywriting Also tagged Advertising and Marketing, contentstrategy, Copywriting, web marketing 17 Comments
8 Great Writing and Marketing Reads
Social Media
Twittermaven reports a real life example of how Twitter means business.
Cath Lawson reflects on the dos and don’ts of social networking.
Chris Brogan and commenters talk about 50+ ways to use Twitter for business.
Shana Albert provides a strategic framework and lots of details about how to get started in social media. [...]
Posted in Blogs Also tagged Copywriting, SEO, social media marketing, social media networking, twitter 5 Comments
How Do You See the World?
Image via Wikipedia Being a writer and marketer, I tend to think the underlying cause of all problems is lack of communication.
Wandering and Wondering
Watching the campaigns, I observe that politically active folks tend to see political solutions to every problem.
People of faith see spiritual solutions.
People of… Continue reading
For SEO, Select Your Nouns Carefully
If words are the currency of the Internet, nouns are the highest denomination bills. When it comes to content optimization, they prove their value, because people tend to search for nouns. Keyword research I’m doing for a client right now illustrates the point. These search phrases came up among the most popular for a certain [...]
Posted in SEO Also tagged Copywriting, optimized web content, Search Engine Marketing, SEO 15 Comments
Serious Blog Design Flaws
Here are my pet blogging peeves. How does my list compare to yours?
CAPTCHA. It doesn’t take that much time, but knowing there are other anti-spam methods makes this extra step a deterrent to leaving a comment.
Partial RSS feeds. I scan 100-300 blog posts in my reader every day, so I’m looking for reasons [...]
Timing Is Everything for Your Blogging Style
When I was in sales management, I made a conscious effort to keep sales trainees away from veterans, or at least limit the interactions. The problem I kept running into – and it’s a good problem to have – was that the veterans were always giving advice to these eager new people. And though the [...]
Brad Shorr on the Web
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How to Write a Business Letter