posted by Brad Shorr filed under Social Media
I was rooting for the Saints. Their coach, Sean Payton, grew up in nearby Naperville, Illinois. They were underdogs. After a shaky first quarter, they clawed their way back into the game by halftime. I figured, if they just play sound, fundamental football from here on, they've got a chance. So what does Sean Payton do? He runs an onside
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posted by Brad Shorr filed under Coffee Break
Friday Fun and Link Love
How come diners always put a box of toothpicks at the cash register, but never have a trash receptacle for the wrapper? When I was on the road every day in sales, I'd reach into my coat pocket from time to time and pull out 10 or 15 toothpick wrappers. Design flaw.
And while we're in this
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SEO Basics - Optimizing Images
"Every Picture Tells a Story" - Rod Stewart, Ronald David Wood
Here is an unoptimized image.
Here is an optimized image.
Can you tell the difference?
Image Title. Hover over the top image and you'll see "pic20471". That's an image file name you might see on a stock photo website or for personal images in your own hard drive.
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You'll Smash into an Iceberg Thinking Tactically about SEO
You have to think strategically about SEO. A lot of companies fall in love with tactics rather than embrace strategy. This is a big mistake, one made regularly in every sort of marketing discipline I know of.
Companies will read an article on social media and start setting up Twitter accounts. Or
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posted by Brad Shorr filed under Marketing
Friday Fun and Link Love
The other day I came across a striking advertisement in our local newspaper. This was really something, because most newspaper ads go in one eye and out the other.
It was a whopper - a half page ad, color. The ad announced the grand opening of a gourmet restaurant, and the copy made me hungry - and
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