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Real Time Conversation: The Essence of Twitter

Let's vote.

Scene 1: Flounder Forklift of Ohio, Corporate Offices

GRIGSBY: (On phone) Stan! We need to convene the Twitter Task Force immediately!

STARKE: Why?

GRIBSBY: We just got a Direct Message. A big company wants to buy ten forklifts right away!

STARKE: Wow! Reserve the conference room. I’ll rally the troops.

Scene 2: The Twitter Task Force Convenes

KRAMER: Read the message, read the message.

GRIGSBY: This came through ten minutes ago. It’s from a big company. “Opening new warehouse. Need 10 forklifts asap. Electric. Delivery more important than price.”

STARKE: What a lead! What’s the name of the company?

GRIGSBY: The Bigg Company.

KRAMER: Sounds big.

STARKE: Do we have ‘em in stock?

FISHBEIN: (Looks at monitor) Yes! Thirty-seven electric forklifts on hand.

KRAMER: Excellent. Tell ‘em we’re ready to go.

DELINE: Shouldn’t we check their credit worthiness before committing to a price?

KRAMER: They don’t care about price.

DELINE: Nevertheless …

STARKE: Agnes, call Phelps in Credit. Have him do a quick check. In the meantime let’s draft a response so Grigsby can retweed them. How do we word our reply?

(Long silence)

Wow, that's a great lead.

FISHBEIN: How about … “Thank you for your inquiry. Pending credit approval, we would be pleased to submit a proposal for -”

GRIGSBY: No, no, no. Too long. We need to be short and to the point. And more conversational.

STARKE: Makes sense! How would you word it, Charlie?

GRIGSBY: Um … “Hi, we’re ready to help. Click here for a credit app and we’ll get it going.”

KRAMER: No, no. Forget the credit app. Just say we can do it and get me on the phone with them. All this talk about credit will spook them.

DELINE: We shouldn’t over commit. What if they place the order and then we can’t fill it?

STARKE: Alright. Maybe we can wordsmith a compromise. How about … “Hi … we’re ready to help … pending credit approval.”

KRAMER: Sounds tentative.

DELINE: You’re over promising.

FISHBEIN: How would you propose to punctuate it?

STARKE: OK. Let’s do this. Everybody write down the wording you’re comfortable with, and we’ll go around the room and read them. How does that sound?

FISHBEIN: Can I borrow a pencil?

Scene 3 – The Twitter Task Force Meeting Continues

(45 minutes later)

STARKE: Read it back to us, Agnes.

DELINE: (Clears throat) “We are ready to ship your high quality forklifts once your order has been processed.” (Sounds of approval)

STARKE: Let’s vote. All in favor of -

GRIGSBY: (Looking at his iPhone) Wait a minute! The Bigg Company just sent us another tweet.

KRAMER: What, what, what?

GRIGSBY: It says, “Never mind. Already ordered. Will try u again next time.”

STARKE: Huh. What now?

FISHBEIN: How about we set up a Facebook page?

THE END

Why to Advertise on Facebook

Facebook Advertising Simplicity Factors

In Part 1 of this two-part series, I covered five factors that make advertising on Facebook profitable. In this post, I’ll cap off my 10 simplicity/profitability factors by discussing five reasons why doing so would also be easy:

6. Simple Ad-Creation Process

Facebook provides an easy-to-use ad template to simplify the ad creation process. Once you’ve created your first ad, subsequent ads are… Continue reading

David Ogilvy

The Essential Marketing Reading List

Jay Ehret, a savvy marketing pro who specializes in turning entrepreneurs into marketers, just put together a fantastic 40-minute podcast that every marketer – big or small – should make time to listen to.

Listen to the Podcast Now

You’ll hear Jay interview the authors of some of the most important marketing books ever written. Here are the authors you’ll… Continue reading

Tell 'em we're ready to go."

Scene 3: Analytics and Search Engine Ossification

(Six months have passed since the forklift company task force deployed its SEO progam, based on the keyword FORKS.)

KRAMER: How’s the mission statement coming along, Agnes?

DELINE: Done! I hope we have time to review it today since this is our last meeting.

STARKE: Could I have your attention? Grigsby has a project recap. Any questions before I… Continue reading

FORKS

Scene 2: Keyword Selection

[/caption]STARKE: OK, folks. It’s time to, um, pick out keywords.

KRAMER: Here’s the keywords I’d like to hear. “HIRE MORE SALES REPS.” (laughs)

STARKE: Could you knock it off, Carl? Thanks to Deline and Fishbein, we spent three weeks on our mission statement. That means we have to wrap this SEO project in 60 days.

DELINE: What are keywords?

STARKE: The… Continue reading

Why to Advertise on Facebook

Simplicity and Profitability: A Marriage Made in Facebook Heaven

Simple and profitable: two words that would make any advertiser smile. Finding this winning combination in an advertising venue is one good indicator that that venue is one your business should seriously explore. Since both descriptors fit Facebook to a T, the world’s favorite social media site may also rank number one on your advertising venue list.

Let’s start… Continue reading

Let's vote.

Scene 1: Buy-in

[/caption]STARKE: Let’s get right to it, people. Corporate’s telling us we need a new website. (Groans.) I know, I know – we just rebuilt it six years ago, but apparently the site, um, let me read from the memo … “… your division’s website is not properly constructed for search engine optimization.”

KRAMER: Constructed for what?

STARKE: Search engine optimization.

(Prolonged silence)… Continue reading

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