posted by Brad Shorr filed under Social Media
Facebook for Business
Facebook is the hottest thing going in social media right now. Still, there are a lot of skeptics in b2b and b2c who don’t see how Facebook can advance their business objectives. The objections I hear most often:
- Facebook is fine for big consumer brands with an established following, but we’re not in that category.
- Facebook is recreational – people don’t go there to do business.
- Facebook is fad. Next year you’ll be telling me to drop everything and rush to some other social media platform
Why Facebook Belongs in Your Social Media Mix
Big current opportunity. I have no answer to the third objection – it’s possible that Facebook could be yesterday’s news tomorrow, but it’s the nature of social media that we must keep one eye on today and the other on tomorrow. Things change rapidly in social media. So yes, it’s risky to put all your social media eggs in one basket. But on the other hand, if you wait for social media to stabilize, you will have a long wait and miss spectacular opportunities to generate business in the meantime. Today, Facebook has upwards of 500 million users and more than 150 mobile users. What business can afford to overlook a market of that size? – especially one that can be so effectively segmented.
Spectacular advertising opportunity. …click here to read more
posted by Brad Shorr filed under News
Do you want to support green living in Chicago and win some new wheels?
Here’s a shameless promotion for our client InterPark, who launched their Park Green Sweepstakes yesterday.
Enter the Sweepstakes for a Tesla Roadster or Toyota Prius
REGISTER ONLINE NOW – No purchase necessary.
Sweepstakes prizes include a two-year lease on a Roadster, a three-year lease on a Prius and top of the line… Continue reading
posted by Brad Shorr filed under Marketing
Take the Right Steps in the Right Order
More simplified marketing. The following outline is something I prepared recently for a mid sized b2b client that wants to take a completely fresh look at their digital marketing program. Does your firm follow anything that looks like this? If not – would it help if you did?
Identify Strategic Goals
- Branding – What do you stand for?
posted by Brad Shorr filed under Marketing
We recently launched a new website for CookTek®, a leading manufacturer of commercial induction cooking equipment. Our lead designer on the project, C.J. Oltman, was telling me that one of the key ideas behind the new design was an emphasis on simplicity. He wanted the website to be sleek, easy to navigate, and understated enough to let the products (which are fascinating) speak for themselves.
Avoid the
Would You Tolerate This Sales Performance?
A while ago I wrote a post asking, What’s Wrong with This Sales Call?
SALES REP: … and that’s how our product can save you money and streamline your operation. It should save you $10,000 a month.
PURCHASING AGENT: Wow! That’s fantastic. I’ve never seen anything like this. It could completely transform our business.
SALES REP: Good enough! Thanks… Continue reading
posted by Brad Shorr filed under Social Media
Here’s my definition of social media:
Social media are communication platforms used for creating, distributing, and exchanging information.
For example, business people routinely use Twitter for all three purposes.
- They create original content to inform, amuse, or enlighten
- They distribute content by tweeting and retweeting links to valuable information
- They exchange content by engaging in one-to-one or group tweet exchanges
Create
posted by Brad Shorr filed under Sales
Here is a brief dramatization to test your sales skills and perception. Your answers will be part of a follow up post next week!
What’s Wrong with This Sales Call?
Scene – Purchasing agent’s office. A sales call is just winding down.
SALES REP: … and that’s how our product can save you money and streamline your operation. It should save you $10,000 a month.
PURCHASING… Continue reading
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